Infographic: Twitter’s ten steps to 'marketing in the moment' ahead of World Cup on May 30, 2014 | 0 comments By Ishbel Macleod <img width="150" src="http://images.tweet.twitter.com/Web/TwitterInc/%7Be7662666-306c-428b-8cb3-7d4b443f78bc%7D_twitter-ten-steps.png" title="” ></a></div> <p>Ahead of the World Cup, Twitter has unveiled its ten steps to create marketing in the moment, from establishing a plan to going live.</p> <p>Laying out the steps in an infographic format, these steps from Twitter comes on the back of its <a target="_blank" href="http://www.thedrum.com/news/2014/05/16/hints-brands-preparing-world-cup-fever-facebook-and-twitter">hints for preparing for a social World Cup campaign. </a></p> <p>Gordon MacMillan, editorial manager at Twitter UK, explained: “Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio.</p> <p>“The first step is to identify your <a href="http://www.thedrum.com/news/2014/05/30/infographic-twitter-s-ten-steps-marketing-moment-ahead-world-cup" target="_blank" class="rssmi_more">Read full story ›</a> </p> <p>Source: <a href="http://www.thedrum.com/news/2014/05/30/infographic-twitter-s-ten-steps-marketing-moment-ahead-world-cup" target="_blank" title="Infographic: Twitter’s ten steps to 'marketing in the moment' ahead of World Cup">The Drum</a></p> <p><span style="margin-left:10px"><a href="http://www.facebook.com/sharer/sharer.php?u=http://www.thedrum.com/news/2014/05/30/infographic-twitter-s-ten-steps-marketing-moment-ahead-world-cup"><img src="http://redg.co/wp-content/plugins/wp-rss-multi-importer/images/facebook.png" /></a> <a 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