Kimberly-Clark owned tissue brand Kleenex is prepping the launch of a new integrated marketing, which will turn its attention to summer related tissue “predicaments” including dripping ice creams and picnic spillages.
Set to launch on 9 July, the campaign centres around a competition, aiming to get mums to “keep tissues at arm’s reach” to be in with a chance of winning a week-long break in a Camper Van or one for keeps.
Women will be encouraged to enter the competition through both video and image based advertising using the new Facebook Reach and Frequency tool.
Kleenex will use the tool to Read full story ›
Source: The Drum
Industry News