By John Glenday

Department store chain John Lewis has been ordered to pay damages after being successfully prosecuted over the dissemination of unsolicited spam emails.

The case was brought by Sky news producer Roddy Mansfield could have significant repercussions for online marketers with a wave of similar privacy rulings now expected.

Existing EU legislation bans businesses from promoting their wares through marketing emails unless it can be proven that the recipient consented to them or was a customer – with John Lewis unable to satisfy either requirement.

Mansfield was automatically opted-in to the promotional emails after registering his email address on the John Lewis website, alongside Read full story ›

Source: The Drum