Fiat is positioning itself as the auto industry’s ‘ultimate fashion accessory’ with the launch of a ‘style’ campaign to promote the new Fiat 500 Cult model.
The campaign, created by Krow communications, builds on the previous Fashion Collections campaigns, which ran in 2013 and early 2014 and included the You Wear app, and also promotes the new colours available in the range.
Using photography treatment to “ensure ultimate stand-out”, the campaign launches in national press with two of four ads– Cult Couture and Nu Blu – designed to reflect iconic fashion photography.
Kate McLaren, head of Fiat brand at Read full story ›
Source: The Drum
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