Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Sephora launches ‘world-first’ 3D augmented reality mirror

on Jun 2, 2014 | 0 comments

By Natalie Mortimer

Beauty retailer Sephora has launched an augmented reality mirror in its Milan Store that can simulate cosmetics on a user’s face in both real-time and 3D.

Using technology from virtual makeover provider ModiFace, the mirror tracks the location of a user’s facial features and applies eye shadow colours directly via a video feed from a camera.

Through using the mirror, shoppers are able to try out different shades of cosmetics by tapping a palette on the screen and also view eye shadows from different angles as they move their heads from side to side.

“We believe ModiFace’s 3D Augmented Reality Read full story ›

Source: The Drum