By Doug Zanger

(Ed. note: Who doesn’t like a little prognostication for awards season? To that end, and leading up to our coverage at Cannes, we engaged four ad schools and asked them, along with some of The Drum’s editorial staff, to weigh in on specific creative, if it will win a Cannes Lion and, if so, which ones. Feel free to add your own comments and we’ll see who is right at the end of June.)

Awareness messages have had a strong showing at the Cannes Lions in recent years. In 2013, McCann Melbourne’s “Dumb Ways to Die” became the all-time Lions Read full story ›

Source: The Drum