Think of the disruption to ad spend when Apple ‘killed’ the music industry or on the arrival of the smartphone. Driverless cars could prove similarly seismic, sounding the death knell for automotive brands while making kings out of brands de jour, such as taxi-hailing app Uber.
“The way we think about transport and using cars will change dramatically,” says digital transformation strategist Rudy De Waele. “We won’t own the cars anymore; the cars will just come and pick us up to go from A to B.”
Yet the arrival of any new tech boom built around brands harvesting masses of consumer data Read full story ›
Source: The Drum
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