For those of you unfamiliar with the burly, beery world of professional darts there is a condition known as the yips. In its most extreme form it can manifest in the player being unable to let go of the dart. And letting go of the dart is, unsurprisingly, a big part of the experience. Here ends your lesson in darts.
On the face of it, copywriting may not share a great deal in common with darts. Yes, many of us will only ever enter a room draped in a velvet cape to the blare of our hard rocking theme tune (mine Read full story ›
Source: The Drum
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