A decade in, Chobani updates creative focus, packaging and communications

By Kyle O'Brien

Over the last 10 years, US Greek yogurt maker Chobani has grown into a dairy powerhouse, accounting for approximately 40% of the country’s Greek yogurt market. But rather than slowing down, the company decided it was time for a change to address an expanded vision.

In honor of its 10th anniversary, Chobani set out to show that yogurt isn’t just good for you, it’s a part of an overall health and lifestyle change, illustrated in new packaging, communications and positioning.

With a new vision of “Make universal wellness happen sooner” the Read full story ›

Source: The Drum