If the Rugby World Cup is a less compelling marketing opportunity than its football equivalent, you wouldn’t know it from talking to Nic Fletcher, head of marketing at English rugby’s governing body the Rugby Football Union (RFU).
“The engagement with the Rugby World Cup is going to be off the scale,” he insists, looking ahead to kick off on 18 September.
“People love a big event in this country. They want to follow their country because they’re patriotic and it brings out a whole new tranche of people that want that excitement in their life and that passion point.”
The figures would appear Read full story ›
Source: Marketing Week
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