By Katherine Ryan

Katherine Ryan, VP of Global Marketing for AOL.

One of my biggest marketing epiphanies occurred to me 40,000 feet above the ground, in an airplane lavatory. Sitting ever-so-naturally on the sink basin was a bottle of Method soap, one of my favorite brands (my house is stocked with it). Surely I had never noticed any brands on any other flights. Back on solid ground, I got to researching and realized that this unexpected partnership had been huge for Method, catapulting them into the public eye; and great for Virgin America, who wholeheartedly embraced their association with the eco-friendly Read full story ›

Source: The Drum