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AB InBev’s mobile marketing plan to bring beer and food closer together

on Mar 2, 2015 | 0 comments

By Seb Joseph

Beer is the new wine when it comes to food and AB InBev is crafting a mobile platform that inspires people to combine the two as it looks to reinforce the quality and craftsmanship of its brands.

The food and beer pairing movement is quickly gathering pace thanks to the growing popularity of craft beers. A quarter of Brits said they would choose beer over wine with their roast dinner, according to an AB InBev commissioned study, while nearly two thirds (46 per cent) felt it was more socially acceptable to order a beer in a fine dining restaurant.

AB InBev believes Read full story ›

Source: The Drum