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About.com is changing its name to Dotdash as it looks to compete with the big boys of publishing

on May 2, 2017 | 0 comments

By Kyle O'Brien

Neil Vogel

As of today, About.com going away. In its place will live Dotdash (.dash), which culminates the company’s year-long transformation from a general interest website to a collection of stand-alone vertical brands.

The company’s reinvention has been in the works for a while, as About.com has spun off the vertical sites. First came Verywell, a site dedicated to health and wellness, featuring the advice of 100 doctors, pharmacists and dietitians. After that came The Balance which helps people with financial matters, Lifewire to provide answers on technology issues, and its most recent, The Spruce, which Read full story ›

Source: The Drum