By Staff Writer

Above+Beyond has snapped up Karmarama’s planning director Matt Sadler as its first head of strategy.

He will head up the agency’s strategy team, working to bolster its ‘agency for the audience age’ proposition alongside steering all its key accounts including Amazon, Betway, Meantime Brewing and Ornua. He will report directly to chief executive Zaid Al-Zaidy, who joined the business last May.

“Matt is a true creative entrepreneur with a big brain,” said Al_Zaidy. “He will ensure that we continue to help our clients to land their brands in culture by making work for every audience moment.”

Sadler spent five years at Karmarama where Read full story ›

Source: The Drum