Asbolut vodka is celebrating the decriminalisation of homosexuality in the UK 50 years ago as it looks to influence 72 other countries to follow suit.
The brand, which is fully behind LGBTQ+ causes as part of its purpose led marketing strategy, has created evocative posters to mark the 50th anniversary of the Sexual Offences Act being amended; legislation that partially decriminalised – but didn’t pardon – homosexual acts.
Photographer Sam Bradley captured same-sex kisses to underline that the action is still illegal in some 72 countries. On the ‘Kiss With Pride’ campaign, created by BBH in conjunction with Stonewall, Read full story ›
Source: The Drum
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