By Gillian West

Absolut has handed Cheil UK its global off-trade retail design brief following a pitch process against Prophet and Attention Group.

The appointment sees Cheil UK tasked with handling the Pernod Ricard vodka brand’s in-store brand identity worldwide. Leading the relationship from its London office, Cheil UK will create a range of off-trade assets aimed at maximising the brand’s presence in retail environments.

Joahn Holm, global marketing manager off-trade at Absolut, commented: “Besides showcasing a clear understanding of the brand, our challenges and a very adoptable concept, we believe Cheil is the perfect fit for us in marrying retail with digital and will Read full story ›

Source: The Drum