By Jenni Baker

Sound may be an undervalued medium but that’s changing rapidly, according to a new panel discussion ‘Hear me out: The future of creative is sound’ from The Drum and podcasting platform Acast, part of The Drum’s Creative Transformation Festival.

“You can close your eyes but you can’t close your ears – sound and audio is ever present and all around us,” asserted Jack Preston, director of Acast Creative in the UK and US.

“It’s undervalued compared to lots of visual mediums but I do think things are changing. Over the last decade, the proliferation of smart speakers, voice search and podcasts are Read full story ›

Source: The Drum