Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Accessibility requirements offer a strategic opportunity

on Jan 27, 2025 | 0 comments

By Jonathan Hassell

EU accessibility legislation comes into effect this year that will impact companies trading on the continent. Jonathan Hassell of Hassell Inclusion, explains how to ensure you’re brand is ready.

As 2025 begins, accessibility and inclusive design are now being referred to as a non-negotiable in marketing, not just when creating websites, but also when creating social media posts, creator-sourced TikToks, and email campaigns. Legislation deadlines hover over much of Europe, and governments require accessibility in marketing frameworks, so can AI tools help you get accessibility for free?

Here’s a clear strategy to align trends in accessibility and marketing that can Read full story ›

Source: The Drum