By Jeremy Lee

James Murphy, the chief executive of Adam&Eve/DDB and chairman of the Advertising Association, used last week’s LEAD conference to put the case that the advertising industry needed to take responsibility for its actions.

He argued that it was in the interests of agencies not to view themselves as paid advocates, like lawyers, but rather consider the moral dimension of the client and the views of their staff before taking on an ad brief.

It all fits in neatly with his AA agenda of positioning advertising as a force for good – for the economy, society, business and people – and mirrors that Read full story ›

Source: The Drum