By Cristina Constandache

There is a fear gripping the publishing and advertising industries over ad blocking, and it is the result of misguided perceptions of the harm ad-blocking could do, rather than the very real opportunities the technology presents us with.

By now we’re all familiar with the rising howls of those bemoaning the demise of online and mobile ads.

But when you step back from the fearful narrative, it becomes apparent that the big bad wolf we call ad blocking is, in fact, creating some good little changes in advertising.

Stop and think for a moment about where ad blocking comes from.

Users are huffing and Read full story ›

Source: The Drum