Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ad Council sets up shop as America enters World War II

on Mar 30, 2016 | 0 comments

Here is the third in our round up of marketing moments from the last 120 years as The Drum celebrates the anniversary of The Advertising Club of New York.

In 1941, the Ad Council (initially called the War Advertising Council) was set up when America entered World War II.

It began implementing (on a massive scale) the idea of using advertising to influence American society on a range of social issues.

Their first campaigns focused on the country’s needs during World War II, encouraging the American public to invest their savings in government bonds.

More than seventy Read full story ›

Source: The Drum