By Sarah Vizard

Despite numerous warnings, marketers are continuing to waste billions of dollars on digital advertising that never gets seen. According to research commissioned by the Association of National Advertisers (ANA), advertisers will lose $7.2bn to bot fraud this year. That is up from $6.3bn in 2015.

Part of the issue is that marketers are spending increasing amounts on digital advertising, meaning ad fraud is bound to grow. The report found that the percentage of traffic lost to fraud has not actually changed, but given all the talk about ad fraud the ANA had expected to see this figure drop.

In fact, the changing Read full story ›

Source: Marketing Week