The UK public vastly undervalues advertising’s contribution to media, culture and sport according to research from the Advertising Association.
A Deliotte survey of 1,000 Brits found that the gap between what the public is willing to pay for media, and what advertising contributes in the UK is almost £5bn – a fee of £187 per UK household, per year.
The report estimated that advertising accounts for around half of the newspaper industry’s revenues, theorising that prices would double in the absence of it, estimating a fall in sales from 91 million to 20 million each week.
On the TV front, 40 per cent Read full story ›
Source: The Drum
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