By Kyle O'Brien

The American Lung Association and the Ad Council are hoping that more people are ‘Saved By The Scan’ in a new campaign that debuts today (August 1) on World Lung Cancer Day.

To raise public awareness of lung cancer, which is the leading cancer killer of men and women, the American Lung Association’s Lung Force initiative – a national movement to defeat lung cancer – has partnered with the Ad Council to launch the first national public service campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk.

In the 30-second spot, a woman, Eva Marie, Read full story ›

Source: The Drum