After the strangest Olympics in recent history, the Tokyo Paralympic starting line is getting closer. As the UK Paralympics broadcaster, Channel 4 has been busy drumming up anticipation with a smart outdoor and print campaign.
Using eye-catching colors, one of the posters is a twist on the social etiquette children learn from a young age – that it’s rude to stare. Considering Paralympians need the nation’s support, the smart copy tells them to do the total opposite, championing the athletes competing later this month.
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Other ads in the campaign include ‘like the Olympic 800m, but faster) and ‘sub 2hr Read full story ›
Source: The Drum
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