By Gillian West

To promote its forthcoming summer promotion – ‘Pay Per Inch’ – Carling has recruited football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather.

Famously known as the Guv’nor, Carling has convinced Ince to put on his best tux to play the owner of a TV warehouse.

Ince, (or should that be Inch), is joined by Bullard, who tries his best to persuade the Guv’nor to part with the TVs for the same low price offered by the Carling promotion which sees fans given the chance to snap up high-quality TVs for the price of their screen Read full story ›

Source: The Drum