By Gillian West

The latest advert in Coca-Cola’s ‘Open Happiness’ push shows no matter who you are, or what life has thrown at you, there’s always someone else out there who could use a Coke more.

Debuted during the Oscars last week, ‘A generous world’ sees a series of unfortunate events take place as a bottle of Coke makes the rounds from one person to the next.

Created by Wieden+Kennedy Portland the advert ends of a cliff-hanger with Coca-Cola fans invited to submit their own ending.

Advertising Agency: Wieden + Kennedy, USA
Executive Creative Directors: Joe Staples, Mark Fizloff
Creative Directors: Hal Curtis, Jeff Gillette, Antony Goldstein
Art Director: Read full story ›

Source: The Drum