By Amy Houston

‘Clocking Off’ shows off the brand’s WiFi offerings and has been created by teams from Saatchi & Saatchi, GroupM, Digitas UK, Boomerang, Posterscope, Prodigious and LeShop.

In its latest ad, EE follows a group of people through a typical workday, capturing robotic, routine tasks, like commuting or photocopying, in monochrome. As they leave work and head home, the scenes shift to vibrant color, symbolizing the transition from the mundane to a lively home environment.

Once back, everyone faces the chaos of a busy household, where multiple devices compete for bandwidth, but cope with the load due to EE’s new router.

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Source: The Drum