By Minda Smiley

Some may find Fiber One’s latest spot to be quite funny, while others might think it’s pretty gross, either way it effectively conveys the message that we all need a little fiber in our diets to keep things running smoothly.

Created by Saatchi & Saatchi New York, the video features a man going through all of the ups and downs of pregnancy, counting down the days til the baby arrives, late night ice cream cravings, and uncontrollable sobbing during sad movies.

The ad even includes the smooth tones of Michael Bolton who recorded a cheeky ballad that plays during the ad called Read full story ›

Source: The Drum