Our pick of the day stars former Baywatch favourite David Hasselhoff, whom First Choice has tasked to flex his musical muscle in bid to create the ultimate summer song as part of its ‘Summer Hoff Music’ campaign.
Following on from the brand’s 2015 seasonal push, in which it partnered with Spotify to figure out the formula for the perfect holiday song, the travel company now wants to bring the tune to life with the help of The Hoff.
First choice has enlisted Hasselhoff because he’s a “summer icon,” and has rolled out the tongue-in-cheek promotion via a content series that will Read full story ›
Source: The Drum
Industry News