Forever Beta has created the first party election broadcast for the Can’t Be Arsed (CBA) Party – the fake group who represent the 15.9 million people who didn’t vote in the last election – in a subversive campaign to get the population to the polls on 8 June.
Forever Beta aims to use the campaign to highlight that if the number of people who didn’t vote were officially part of one party, it would be the biggest in the UK. The three minute spot uses humour to highlight the absurdity of this fact.
British comedian Nas Osmanoglu fronts the film. Read full story ›
Source: The Drum
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