By Gillian West
Guinness has joined forces with AMV BBDO to create a launch film for its new beer, created especially for the next generation of Guinness drinkers – Guinness Africa Special.
Marking the first major innovation for the brand from within Africa for over 10 years, Guinness Africa Special combines the character of Guinness with the vibrant identity of modern Africa.
Featuring a wide array of African talent, the 80-second launch film, ‘Alive Inside’, aims to encapsulate the spirit of the brand as a vibrant Ankara pattern is formed by the energy and creativity of the artists featured. The pattern flows through the film, Read full story ›
Source: The Drum