By Gillian West

Halifax is returning to TV screens tonight (Friday 22 April) and its teamed up with Warner Bros. to bring Top Cat out of retirement for the occasion.

Working with Adam&EveDDB, the new campaign celebrates how Halifax’s colleagues’ give ‘extra’ to every single customer.

Spanning TV, outdoor, digital and social, the first instalment of the campaign sees Top Cat make his first appearance on screen since retirement in the 1980s. The ad tells the story of what happened when Top Cat was moved on from his trash can home by Officer Dibble.

“At Halifax we pride ourselves on doing things a Read full story ›

Source: The Drum