By Staff Writer

This arresting ad follows a group of young men through the inhospitable terrain of Iceland in pursuit of the ultimate surf experience. It’s almost beyond the bounds of belief to think they’re voluntarily looking to don wetsuits out there in the arctic weather – but they do, and warm up afterwards with a bonding shot of the liqueur in question.

Creative Agency: The Red Brick Road
Creative Director: Richard Megson / Matt Davis
Film Production: Academy Films
Director: Seb Edwards
Editor: Sam Rice Edwards @ The Assembly Rooms
Post Production: Scott Griffin / Ludo Fealy @ Nineteen Twenty Post
Sound Design: Jim Griffin / James Cobbold / Read full story ›

Source: The Drum