By Gillian West

Confused.com has ditched Brian the Robot and called upon James Corden to steer its new marketing direction as it looks to become the one-stop, money-saving shop for Britain’s 45.5 million motorists.

Created by Karmarama, the campaign sees the British actor and talk show host enjoy a miraculous run of luck, as every set of traffic lights he approaches turns green.

“It’s time to lead the insurance price comparison industry again by championing drivers and creating wins for them with more car savings that anyone else,” commented Confused.com chief marketing officer, Paul Troy.

“Drivers need better products and savings from the insurance industry, and Read full story ›

Source: The Drum