By Staff Writer

This commercial riffs on a theme that’s very familiar to us in the West. It’s one that encourages us to reject others’ notions of what it is to be successful and invent our own measure instead. The pitch is designed to trigger feelings of both spiritual rebelliousness and material aspiration with the apparent paradox of this glossed over beautifully by typically stunning photography by director Stuart Douglas.

Creative Agency: Lintas (Shanghai)
Film Production: Nice Shirt Films
Director: Stuart Douglas
Producer: Richard Martin
Photography: Alex Reid / Stuart Douglas
Post Production: Raised by Wolves

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Source: The Drum