Nike has created a basketball court in Manila, Philippines, that allows players to download training content and advice about basketball stars such as LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
The Hyper Court allows people to download the content data-free, such as drill videos from coaches and gamification elements and scoring, creating tools within the court to help them improve their game.
The visuals of the online elements and court were designed by Arturo Torres, who creates superhero themed illustrations of rappers and basketball stars in two New York Times bestselling books – The Rap Read full story ›
Source: The Drum
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