By Staff Writer

This daft ad for Old Spice plays on the parental stereotypes of mothers who can’t cut the apron strings and fathers who are all too happy to let the fruit of their loins strike out into the great wide world. Unknown to the young men out on romantic dates, their mothers are with them in spirit; clutching favourite of toys from childhood and lurking crazily under the ice of skating rinks.

Creative Agency: Wieden + Kennedy (Portland)
ECD: Susan Hoffman / Joe Staples
Creative Director: Craig Allen / Jason Bagley
Creative: Jason Kreher / Nathaniel Lawlor / Matt Sorrell / Ruth Bellotti
TV Producer: Lindsay Read full story ›

Source: The Drum