By Gillian West

Paddy Power has launched its bid for Euro 2016 glory by celebrating the one team that isn’t going – Scotland.

Created by Lucky Generals, the 60-second commercial sees a host of Scottish celebrities marching through the Highlands drizzle, chanting their defiance and proclaiming the fact they don’t care Scotland isn’t there, because they’ll be betting on England to lose.

Ironically set to Vindaloo, Fat Les’ England 1998 World Cup song, the advert is the first strike of a larger Paddy Power campaign for Euro 2016, entitled ‘Vive La Bantz’.

Of the tongue-in-cheek creative, Lucky Generals co-founder, Andy Nairn, said as Read full story ›

Source: The Drum