By Gillian West

Pepsi Max has turned to YouTube in order to engage its millennial audience to ‘Live for Now’.

Along with ad agency AMV BBDO Pepsi Max has created ‘The Unbelievable Channel’ on YouTube where it will showcase a host of unbelievable feats and experiences.

The first challenge posted by the brand features stunt man Damien Walters attempt to ‘Run the Loop’. Usually only attempted by those on skateboards and BMXs, the video shows Walters attempts to run in a 360 degree circle at speed.

We have to admit we did physically recoil in horror when Walters crash mats were removed after watching some of Read full story ›

Source: The Drum