Pride in London has tapped into the emotions of viewers with its first TV ad created by BMB, which highlights the trials many in the LGBTQ+ community go through when coming to terms with their sexuality and gender.
The ‘Somewhere Over The Rainbow’ campaign is the first from BMB, which was appointed in February as Pride in London’s first creative agency. The ad showcases the challenges and will be aired on Channel 4, which has donated the airtime for the second year in a row.
As it opens, the short shows a young man sitting in a dark Read full story ›
Source: The Drum
Industry News
