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Ad of the Day: Racial inequality campaign challenges Getty Images and Shutterstock’s search algorithm

on Apr 3, 2017 | 0 comments

By Natalie Mortimer

A campaign from Brazilian NGO Desabafo Social is targeting some of the biggest image banks in the world including Google and Shutterstuck to get them to change their algorithms and remove the need to include the word “black” to find black people pictures on search results.

The #SearchForEquality campaign, which was created by WE, the biggest independent agency in Brazil, kicked off on 21 March, to cast light on the fact that veiled racism still persists in this society. It is particularly pertinent in Brazil where 54% of the population is black, so setting the standard as ‘white’ becomes even more Read full story ›

Source: The Drum