By Minda Smiley

Global calling app Rebtel has rolled out a cheeky spot that makes fun of the advertising industry’s obsession with creating ads that show carefree, attractive millennials as they jump into lakes, run through fields and explore cities – but don’t actually explain to viewers what the brand is trying to sell.

The ad starts out innocently enough, with footage of young people breakdancing, singing at a concert and cuddling on a beach while inspiring music plays in the background and a voiceover rambles on about the importance of speech.

About twenty-seconds in, the voiceover has a change of heart.

“Are we really doing Read full story ›

Source: The Drum