By Staff Writer

Having sometimes almost revelled in the confusion caused by their Kafka-esque website, Ryanair slyly acknowledge their public perception with this playful ad. Dave is “trying” to book his family’s flights with the airline, but while we all know that ‘trying’ usually means ‘attempting in vain’, here it simply means he is going through a process after which he meets with success.

Creative Agency Dare
CCO Sean Thompson
TV Producer Bradley Woodus
Film Production Dark Energy
Director David Stoddart
Producer Matt Brown
Photography Magni Agustsson
Editor Guy Savin @ Marshall Street Editors
Post Production Big Buoy
Music Production Hush Music

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Source: The Drum