By Minda Smiley

Every January, fitness enthusiasts groan and roll their eyes at the onslaught of rookie gym-goers who’ve decided that this is the year that they’ll finally get serious about exercising.

So to kick off 2017, Samsung has rolled out a tongue-in-cheek campaign for its Galaxy S7 and wearable Gear Fit2 fitness band that it hopes will appeal to those who are trying to get back on the weight loss wagon.

In a one-minute spot, Wieden + Kennedy has opted for wry humor rather than the quasi-motivational clichés common in sports advertising. In the ad, gym-goers and others trying to get in shape Read full story ›

Source: The Drum