By Gillian West
Save the Children has embarked on a three-year campaign to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of where they live.
Launching the global push is a TV ad from Adam&EveDDB which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.
Shot entirely from behind or from the POV of an aid worker, the film puts children as the main focus and shows the lengths Save the Children will go to and the dangers they Read full story ›
Source: The Drum