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Ad of the day: Shell takes its 'Make the Future' campaign to the next level with music

on Feb 13, 2018 | 0 comments

By Shawn Lim

Shell is hoping to take its ‘Make the Future’ campaign to the next level by producing a music video.

The campaign features five global artists and celebrates five cleaner energy solutions across four continents that are helping provide access to cleaner energy and support local communities

Created by Oath and Mediacom, the music video, titled ‘On Top of the World’, is brought to life through a crafted WebGL “Globe” activation, created by Oath’s RYOT Studio global solutions team in collaboration with UNIT9. This allows people to explore the five cleaner energy projects featured within the music video through its interactive design.

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Source: The Drum