Singapore Tourism Board (STB) has taken on a new approach for its major global campaign launch ‘Passion Made Possible’, which aims to show the world a more human side to the country.
Without entirely shedding its ‘clean and green’ image, the new campaign wants to position Singapore as a place where people can come to be who they want to be, rather than tick of a to do list.
The ‘Passion Made Possible’ tagline is part of a new branding for the country, which also launched this week, but the tourism campaign expands on the concept, focusing messaging around key ‘tribes’ Read full story ›
Source: The Drum
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