By Gillian West

The Garden Bridge Trust has teamed up with content agency Across the Pond for a new film promoting the ambitious project.

Launched to coincide with the signing of the construction contract for the bridge, the film is a celebration of everything that makes London unique.

Across the Pond agency and strategy director, Robert Waddilove, said the film aimed to “generate excitement and support” for the Garden Bridge.

“To do this we wanted to consider the day-to-day lives of real Londoners in the city. The hustle and bustle, the characters and the variety,” said Waddilove. “All whilst expressing balance with how the bridge will Read full story ›

Source: The Drum