By John McCarthy

Umbro is getting meta with a witty ad campaign that strips back the technical terms it has constructed around its new Medusae II football boots thus showing how all great scripts come to pieces when the acting talent gets a hold of them.

Tim Grimble, supposed Umbro boot designer, in great detail describes his new product to Umbro ambassador and Beşiktaş defender, Pepe, before learning that the Portugese does not speak English. Pepe, dependent on his translator condenses the ad pitch into ‘Speed’ and ‘Touch’ – adding a level of humour absent from rival ads in the sector.

Dave Palmer, executive Read full story ›

Source: The Drum